Public Relations in the Age of the Sound Bite

PR tips: "[Don't use 'bizspeak' in interviews]. Rightsize your paradigm-shifting, outside-the-box thinking on your owntime. Unless you're talking to a trade magazine or some kind of technical publication, stay away from any type of BizSpeak. Take into consideration what the article is about and what the media outlet's audience is and you can figure out whether talking in technical language is appropriate."