Oh, the Boycott Hadn’t Already Ended?

The Southern Baptist Convention, which kick-started a widespread conservative religious boycott of Walt Disney Co. eight years ago, voted Wednesday to end the action but warned Disney that it was keeping its eye on the company (MSNBC).

I’m not against boycotts, but they just invite derision if they have absolutely no impact. It seems to me the boycott by the Southern Baptists and others had no effect on Disney, either because not enough conservative Christians participated or because Disney’s size and popularity could sustain the loss of a small portion of its business.

Next time, it would be good to do an impact study before sticking out our necks.

--James Jewell